Rob is an architecture leader specialising in data and enterprise impact. Having spent nearly 30 years in financial services he has a deep understanding of the challenges and solutions in a modern bank. Taking a customer centric view, Rob is currently focused on the impact of enterprise data management to satisfy customer expectations, regulations and drive new business opportunities. Having moved from IT to the Business he has a unique perspective on the challenges of multiple business drivers underpinned by a complex IT landscape. He has previously held leadership and technical positions throughout the architectural disciplines of information, applications and security.